The Tao of Pricing

Pain-free pricing strategy

77 pricing "parables" such as: "Know your customers. If a man known for his cheapness buys from you... raise your prices immediately."
"This book makes pricing so much fun, you might not realize how much you're learning!" -- Bob Bly, author of Fool-Proof Marketing"This book can protect you from pricing mistakes that can devalue your company." -- Roland A. DeSilva, Oaklins DeSilva+Phillips"Both experienced and novice marketers will profit from this book." -- Dr. Ron Drozdenko, Chair, Marketing Department, Ancell School of Business, WCSU