The Taylorized Beauty of the Mechanical The Taylorized Beauty of the Mechanical

The Taylorized Beauty of the Mechanical

Scientific Management and the Rise of Modernist Architecture

    • $29.99
    • $29.99

Publisher Description

The dream of scientific management was a rationalized machine world where life would approach the perfection of an assembly line. But since its early twentieth-century peak this dream has come to seem a dehumanizing nightmare. Henry Ford's assembly lines turned out a quarter of a million cars in 1914, but all of them were black. Forgotten has been the unparalleled new aesthetic beauty once seen in the ideas of Ford and scientific management pioneer Frederick Winslow Taylor. In The Taylorized Beauty of the Mechanical, Mauro Guillén recovers this history and retells the story of the emergence of modernist architecture as a romance with the ideas of scientific management--one that permanently reshaped the profession of architecture.

Modernist architecture's pioneers, Guillén shows, found in scientific management the promise of a new, functional, machine-like--and beautiful--architecture, and the prospect of a new role for the architect as technical professional and social reformer. Taylor and Ford had a signal influence on Bauhaus founder Walter Gropius and on Le Corbusier and his Towards a New Architecture, the most important manifesto of modernist architecture. Architects were so enamored with the ideas of scientific management that they adopted them even when there was no functional advantage to do so.

Not a traditional architectural history but rather a sociological study of the profession of architecture during its early modernist period, The Taylorized Beauty of the Mechanical provides a new understanding of the degree to which modernist architecture emerged from a tradition of engineering and industrial management.

GENRE
Arts & Entertainment
RELEASED
2020
November 10
LANGUAGE
EN
English
LENGTH
208
Pages
PUBLISHER
Princeton University Press
SELLER
Princeton University Press
SIZE
33.2
MB

More Books Like This

Modernism and the Professional Architecture Journal Modernism and the Professional Architecture Journal
2018
Unexpected Affinities Unexpected Affinities
2018
French Encounters with the American Counterculture 1960-1980 French Encounters with the American Counterculture 1960-1980
2016
Hans Hollein and Postmodernism Hans Hollein and Postmodernism
2017
Radical Functionalism Radical Functionalism
2021
Materiality and Architecture Materiality and Architecture
2016

More Books by Mauro F. Guillén

2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything 2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything
2020
Galletas Fontaneda & United Biscuits Galletas Fontaneda & United Biscuits
2012
The Perennials The Perennials
2023
A New Era in Banking A New Era in Banking
2014
Emerging Markets Rule: Growth Strategies of the New Global Giants Emerging Markets Rule: Growth Strategies of the New Global Giants
2012
Global Turning Points: Second Edition Global Turning Points: Second Edition
2016