The Third Screen The Third Screen

The Third Screen

The Ultimate Guide to Mobile Marketing

    • $12.99
    • $12.99

Publisher Description

The ultimate guide to mobile marketing - revised and updated!

An American Express Open Forum Best Business Book

We are in the midst of a technological revolution bigger than the television or the PC. How do we, as marketers, harness mobile technology to serve our customers most effectively?

With the "first screen" - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen" - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen" - the mobile device - changed the game in an even more revolutionary way.

The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated edition links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.

GENRE
Business & Personal Finance
RELEASED
2014
December 8
LANGUAGE
EN
English
LENGTH
228
Pages
PUBLISHER
Quercus
SELLER
Hachette Digital, Inc.
SIZE
8.1
MB

More Books Like This

Mobile Influence Mobile Influence
2013
Mobile Marketing Mobile Marketing
2018
M-Powering Marketing in a Mobile World M-Powering Marketing in a Mobile World
2017
The Impulse Economy The Impulse Economy
2011
The Mobile marketing Handbook - Everything You Need To Know About Mobile marketing The Mobile marketing Handbook - Everything You Need To Know About Mobile marketing
2016
Mobilized Marketing Mobilized Marketing
2012

More Books by Chuck Martin

The Western Novel MEGAPACK®: 4 Classic Tales of the Old West The Western Novel MEGAPACK®: 4 Classic Tales of the Old West
2022
The Third Western Novel MEGAPACK®: 4 Great Western Novels! The Third Western Novel MEGAPACK®: 4 Great Western Novels!
2015
Mobile Influence Mobile Influence
2013
Tough Management: The 7 Winning Ways to Make Tough Decisions Easier, Deliver the Numbers, and Grow the Business in Good Times and Bad Tough Management: The 7 Winning Ways to Make Tough Decisions Easier, Deliver the Numbers, and Grow the Business in Good Times and Bad
2005
The Fourth Western Novel MEGAPACK® The Fourth Western Novel MEGAPACK®
2023
Open-Source Democracy Open-Source Democracy
2016