The Top 10 Things You Must Know About Measuring ROI on Social Media Marketing The Top 10 Things You Must Know About Measuring ROI on Social Media Marketing
FT Press Delivers Shorts

The Top 10 Things You Must Know About Measuring ROI on Social Media Marketing

    • 2.9 • 14 Ratings
    • $2.99
    • $2.99

Publisher Description

Skills, facts, strategies, techniques…whatever it takes! FT Press’s quick new Top 10s bring together the 10 most crucial things you MUST know to get great results, right now!

Ten powerful techniques and crucial insights for measuring social media ROI--and optimizing it!

When you think about it, the only truly important social media metric is good old return on investment (ROI). Everything else--traffic, comments, followers, leads--is just a stop along the way. Without positive ROI, there’s really no reason to run a social media campaign. Here are ten things you must know to measure the effectiveness of social marketing….

GENRE
Business & Personal Finance
RELEASED
2010
November 15
LANGUAGE
EN
English
LENGTH
6
Pages
PUBLISHER
Pearson Education
SELLER
Pearson Education Inc.
SIZE
375.3
KB

Customer Reviews

mediamike5555 ,

20 minute read

This book is for someone that wants a quick idea on metrics to capture. There wasn't much solid case studies related to each item they discussed.

Overall it was a ok read.

CrimLawyer ,

Great concept, need more content!

I actually really like the concept behind this guide. The problem is that it is much too brief. If the author would go into more detail and make sure to add references to all products discussed, that would be a plus Even for the small fee of 2.99, there was just not enough content, or even that one good idea, to make it worth it.

Edcrfv01 ,

Don,t waste your money!!!

Not an ounce of info.

More Books Like This

Digital Minds Digital Minds
2013
Digital Marketing For Dummies Digital Marketing For Dummies
2020
The B2B Social Media Book The B2B Social Media Book
2011
B2B Digital Marketing B2B Digital Marketing
2012
Social Marketing to the Business Customer Social Marketing to the Business Customer
2010
LinkedIn for Business LinkedIn for Business
2012

More Books by Jamie Turner & Reshma Shah

Eric Eric
2011
Cupcakes and Elephants Cupcakes and Elephants
2011
Al's Antique Shop Al's Antique Shop
2011
Social Media Is More Than Just YouTube, LinkedIn, Facebook, and Twitter Social Media Is More Than Just YouTube, LinkedIn, Facebook, and Twitter
2010
How to Make Money Marketing Your Business on LinkedIn How to Make Money Marketing Your Business on LinkedIn
2010
A Sticky Situation A Sticky Situation
2011

Other Books in This Series

The Top 10 Things You Must Know About Saving for the Future The Top 10 Things You Must Know About Saving for the Future
2010
The Top 10 Things You Must Know About Negotiations The Top 10 Things You Must Know About Negotiations
2010
Leader, Know Thyself Leader, Know Thyself
2012
The Top 10 Things You Must Know to Gain (and Keep) Personal Credibility The Top 10 Things You Must Know to Gain (and Keep) Personal Credibility
2010
Simple Secrets to Motivating People Over the Long Term Simple Secrets to Motivating People Over the Long Term
2009
The Top 10 Things You Must Know About Hiring the Best The Top 10 Things You Must Know About Hiring the Best
2010