The Top Survey Errors and How to Avoid making Them

This guide written in plain English summarizes best practice in survey question design. If you want to perfect your questionnaires then this book is for you. It takes you through the top survey errors and shows how to correct them, plus there are exercises to check your understanding. A number of bonus tips have been added, complete with a useful addendum containing additional resources. This book is based on the author's thirty years of experience in producing and critiquing surveys. It is useful for those who implement surveys and have not had specific training and for experienced practitioners who may have slipped into bad habits. If your role or business involves the creation of forms for completion by members of the public, whether students, employees, patients etc you will also find this book an essential go-to resource.