• $16.99

Publisher Description

Make your online customers happy—and create new ones—with this winning guide
Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers "happy birthday." They grow their brands by involving themselves in communities.

The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers.
Authentically use social media to connect with customers to boost your bottom line Attract new customers through your online presence Achieve higher GMS (Gross Merchandise Sales) with quality customer service
Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with The Ultimate Online Customer Service Guide.

GENRE
Business & Personal Finance
RELEASED
2010
December 15
LANGUAGE
EN
English
LENGTH
256
Pages
PUBLISHER
Wiley
SELLER
John Wiley & Sons, Inc.
SIZE
3.2
MB

Customer Reviews

curtbuthman ,

Ground breaking!

The last frontier in the marketing mix is now Customer Service. Marsha Collier is spot on and not only makes a convincing argument, but constantly shows examples of large and small business thriving from well executed customer service. She blurs the lines between traditional customer service and social media, a ripe frontier for customer retention.

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