The Ultimate Question 2.0 (Revised and Expanded Edition) المزيد من كتب Fred Reichheld
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
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Winning on Purpose
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HBR's 10 Must Reads 2023
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HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
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La promesse gagnante
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