The winner of the UK's Business Book of the Year Award for 2021, this is a groundbreaking exposé of the myths behind startup success and a blueprint for harnessing the things that really matter.
What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage.
But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition.
This groundbreaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, Ash Ali and Hasan Kubba offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status, and luck in the journey to success. From starting your company, to gaining traction, raising funds, and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realize you already had, to succeed in the cut-throat world of business.
Tribute to the authors
I know this book is meant as a guide for those who are interested in entrepreneurship, but it help me come to term with my shortcomings which helped improve my depression in a way that pills could not. So I am here to thank the amazing authors. You do not know me and never will but you may have saved my life.