The Use of Focus Groups for Property Valuation Research. The Use of Focus Groups for Property Valuation Research.

The Use of Focus Groups for Property Valuation Research‪.‬

Appraisal Journal 2011, Fall, 79, 4

Appraisal Journal
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출판사 설명

The use of focus groups for marketing research is common practice when seeking Information on new product concepts and perceptions. Appraisers and real estate economists may also use focus groups to solicit information from real estate market participants. The results of these focus group sessions can be used in a variety of ways to increase appraisers' understanding of local market dynamics. This article outlines the accepted mechanics for focus groups and their use by real estate appraisers, and discusses how focus group research can support the Uniform Standards of Professional Appraisal Practice (USPAP) requirements for appraisers. **********

장르
비즈니스 및 개인 금융
출시일
2011년
9월 22일
언어
EN
영어
길이
31
페이지
출판사
The Appraisal Institute
판매자
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
크기
149.9
KB

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