The Why Whisperer

Your strategy is brilliant. So why can't your team repeat it?

Most employees cannot state their company's strategy. Not because they don't care, but because no one translated it into something they can act on. Strategies don't fail in the boardroom. They fail in the hallway, in the Monday meeting, in the gap between the slide deck and the daily work.

In The Why Whisperer, Hans Lagerweij, a former CEO who has led companies across seven countries, from polar expedition cruises to luxury travel, gives leaders a practical system to close that gap.

You will learn how to:
• Turn purpose, mission, vision and goals into a direction your team can say in one sentence
• Use the Reverse Elevator Speech to make your strategy stick at every level
• Apply the 6 C's model: Clear Communication, Consistent Reinforcement, Cultural Alignment, Continuous Improvement, Collaborative Engagement and Celebrating Successes
• Connect every person's daily work to the bigger picture, so execution happens without more meetings or more slides

"His focus on purposeful communication and employee engagement resonates deeply." Stephen M. R. Covey, author of The Speed of Trust

"If you're a leader who wants to achieve double-digit growth, you can spend two years getting an MBA at a top school or you can read Hans' book about how to build engaged, aligned teams." David Meerman Scott, author of The New Rules of Marketing and PR

Short, practical and built for action. Read it in a weekend, then use it with your leadership team before your next strategy kickoff. Each chapter works as a team discussion session.

Fun strategy gets done. Dull strategy gathers dust. Start aligning your team today.