The Wisest Investment

*Winner of the EIFLE award for Best Adult Book of 2022 by the Institute for Financial Literacy.*


"A treasure chest of great ideas presented in short, punchy chapters. Excellent!" — David Chilton, author of The Wealthy Barber


"One of the questions I get asked on a steady basis is whether I know of any resources parents can use to teach their kids about money. My new go-to resource on this topic is Robin Taub's book, The Wisest Investment." — Rob Carrick, Personal Finance Columnist, The Globe & Mail

"This book is clear, practical, and customized to your kids' age and stage. Buy it, use it and thank me later." — Bruce Sellery, money columnist for CBC and CityLine

If you're too busy parenting to read another parenting book, this book is for you!


As parents, you know that teaching their kids about money is critical to success in life, but studies show that many parents feel they lack the time, knowledge and experience to do it well. Add the seismic shift toward a cashless, digital society — accelerated in our post-pandemic world — and it's easy to feel overwhelmed.

With The Wisest Investment: Teaching Your Kids to Be Responsible, Independent and Money-Smart for Life, award-winning author and CPA Robin Taub puts you at ease by laying out a roadmap for teaching your kids about money.

In The Wisest Investment, you'll learn:

The Five Pillars of Money: Earn, Save, Spend, Share and Invest
Age-appropriate (from young kids to emerging adults) examples, actions and guidelines for all Five Pillars
How to instill solid values in your children to help guide and prioritize their financial decisions
How to help your children establish healthy money habits for life
How to capitalize on "teachable moments" about money in countless everyday scenarios
How to enhance your own money knowledge, so you can "lead by example"
How to explain and navigate our increasingly cashless society

Written in short, punchy chapters, it's a go-to resource for busy parents like you. Filled with practical guidance and examples, suggested activities, worksheets and self-assessment tools, it's a book you will turn to again and again.

Teaching your kids to be money-smart will pay off in numerous ways and just may be one of the wisest investments you make.