They Call Me Produce Pete
Food, memories, and cherished family recipes from America's favorite expert on fruit and vegetables
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- $8.99
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- $8.99
Publisher Description
Pete Napolitano began his career in the produce industry in the early 1950s at the tender age of five, peddling fruit and vegetables door-to-door to help support his family's New Jersey-based produce business. "Discovered" at his store by a TV producer decades later and given the moniker "Produce Pete," he's since become a fixture on WNBC's Weekend Today in New York show, where his tips on selecting, storing, and preparing various produce items - all shared in his authentic, endearing, and plain-speaking style - have captivated viewers in metro New York and other U.S. and international markets for 30 years and rendered him one of the longest-running segments in TV history.
In They Call Me Produce Pete, Napolitano shares candid memories of growing up poor in post-WWII America, striving to achieve the American Dream, and landing unexpected fame as one of the nation's leading experts on produce. Sprinkled with touching stories, photos, and family recipes that have held a special place in his heart throughout his life, They Call Me Produce Pete is a nostalgic nod to simpler times and a must-read for anyone who dares to dream the impossible.
PUBLISHERS WEEKLY
Grocer and TV personality Napolitano dishes up a delightful memoir-with-recipes about his lifelong involvement in the produce business. He begins by illustrating how his Italian immigrant parents—the sometimes challenging Peter and loving, creative Peggy—dedicated themselves to their modest New Jersey produce shop in the 1950s, attending funerals in shifts so they could keep the store open. Though Peter wanted his two sons to go to college, Napolitano opted to take over the family business instead. A chance customer visit in 1989 led to an invitation to appear on a Fox syndicate in Seacaucus, N.J., to discuss the Chilean grape contamination scare dominating the news at the time. He went off-script, concluding the segment by popping a few grapes into his mouth before going to commercial, leaving the audience in suspense until the cameras caught him in the studio alive and well. From there, a TV produce star was born: he was brought on for a regular segment at the station, and in the early 1990s, Matt Lauer recommended him for a spot on WNBC's Weekend Today in New York, which he's held ever since. Napolitano is an affable narrator, coming across like an enthusiastic uncle who'd like you to clean your plate, and his copious food knowledge is genuinely enlightening (particularly a section comparing vertical and hydroponic farming). Readers will be nourished by Napolitano's spirit as much as his recipes. (Self-published)
