Thirteen: A First Look at Gen Alpha

Springtide Research Institute asked over 1,000 13-year-old teenagers of Generation Alpha to share their thoughts on religion, politics, and technology; their experiences of the COVID-19 pandemic; their mental health and well-being; and more.

What they shared serves as essential background to know and accompany these young people through moments of uncertainty and the anticipation of what's to come.

Dive into this free report to get the key characteristics, trends, and demographics of 13-year-old members of Generation Alpha.