This Is Not How A Business Should Feel

If you own a small business and it feels like it's slowly eating you alive — the cash pressure, the 2am panic, the clients who pay whenever they feel like it — this book is for you.

This Is Not How A Business Should Feel is a direct, practical guide for SME owners who are tired of being told to 'hustle harder' and 'believe in your vision.' You don't need motivation. You need the business to stop being on fire.

Written by Reinard du Plessis — founder of hyperLOOP and co-founder of hyperSHIFT — this book draws from real conversations with real business owners who were doing everything right and still struggling. The reason they struggled wasn't talent or effort. It was broken systems, bad pricing, and no breathing room.

The book is split into two parts:

Part 1 — SURVIVE: Fix your cash flow. Stop undercharging. Get paid on time. Reclaim your day. This is the part that keeps the lights on and lets you sleep.

Part 2 — GROW: Build a steady pipeline. Convert leads without feeling slimy. Keep clients coming back. Win bigger work with less drama. This is the part that stops you from restarting at zero every month.

No 30-page theory chapters. No corporate jargon. No ten-step transformation framework that needs a software team and an investor. Just clear, honest guidance that respects your time and your intelligence.

You deserve a business that respects you back. Don't quit yet. Read first.