One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
A quick but insightful read
At less than 100 pages, it might be tempting to skip over this book for a meatier tome that might even be less expensive. Don't. Paul Rand is responsible for some of the most iconic graphic design of the 20th century, and this book outlines the thoughts behind what he considered good design in 1947. The principles here continue to guide good design today, and modern web design needs a good dose of Rand's wisdom to break us out of our cliches and cookie-cutter sites.