Time-Aware Conversion Prediction for E-Commerce Time-Aware Conversion Prediction for E-Commerce
도서 7 - EAST CHINA NORMAL UNIVERSITY SCIENTIFIC REPORTS

Time-Aware Conversion Prediction for E-Commerce

Wendi Ji 및 다른 저자
    • US$92.99
    • US$92.99

출판사 설명

This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem — what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.
Contents: IntroductionBasic Conversion Prediction ModelsModeling of the Conversion DelayTime-Aware Conversion PredictionMulti-Touch Attribution Analysis in Online AdvertisingAccumulative MTA Analysis in Online AdvertisingConclusions
Readership: Researchers, academics, professionals and graduate students in databases, artificial intelligence and pattern recognition.
Keywords:Multi-Touch Attribution;Computational Advertising;Survival AnalysisReview:0

장르
컴퓨터 및 인터넷
출시일
2018년
1월 17일
언어
EN
영어
길이
152
페이지
출판사
World Scientific Publishing Company
판매자
Ingram DV LLC
크기
9.2
MB

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