Tip Of The Spear was written with the intent of aiding Sales Development Reps to connect with prospects in a truly memorable way. It acts as a handbook for the modern day SDR with a heavy focus on cold emailing, cold calling, and being effective in the SDR role. How do we stand out? We do things that stand out. The SDR role is under appreciated in the business models of today. Tip Of The Spear aims to change this mind frame for businesses the world over.