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Publisher Description

Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing

#1 New York Times Business Bestseller

#1 Wall Street Journal Business Bestseller
#1 Washington Post bestseller

From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.


According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:

Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

GENRE
Business & Personal Finance
Books
RELEASED
2012
December 31
LANGUAGE
EN
English
LENGTH
272
Pages
PUBLISHER
Penguin Publishing Group
SELLER
PENGUIN GROUP USA, INC.
SIZE
3.1
Mb

Customer Reviews

kcleonard ,

Nothing new

If you have been in sales this book just reminds a good sales person of the obvious. People new to sales will benefit, but don't spend your money if you have been in sales for a while.

Lulzmike ,

Lacking

I'm not usually a review guy... but if your reading this trying to decided whether or not to buy this book. Don't buy the book.

irishlen ,

So much insight

Daniel Pink is the man when it comes to writing research driven business books. Every chapter contains insights that I can use in a variety of contexts. He is quickly becoming the author of whom you must be able to say, "Yes, I've read all of his books."

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