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Publisher Description

Discover the cutthroat world behind the polite smiles and perky demeanors of morning news in the book that inspired the Apple TV series starring Reese Witherspoon, Jennifer Aniston, and Steve Carrell.

When America wakes up with personable and charming hosts like Robin Roberts and George Stephanopoulos, it's hard to imagine their show bookers having to guard a guest's hotel room all night to prevent rival shows from poaching. But that is just a glimpse of the intense reality revealed in this gripping look into the most competitive time slot in television.

Featuring exclusive content about all the major players of the 2000s, the book illuminates what it takes to win the AM -- when every single viewer counts, tons of jobs are on the line, and hundreds of millions of dollars are at stake. Author Brian Stelter is behind the scenes as Ann Curry replaces Meredith Vieira on the Today show, only to be fired a year later in a fiasco that made national headlines. He's backstage as Good Morning America launches an attack to dethrone Today and end the longest consecutive winning streak in morning television history. And he's there as Roberts is diagnosed with a crippling disease -- on what should be the happiest day of her career.

So grab a cup of coffee, sit back, and discover the dark side of the sun.

"Mr. Stelter pulls back the curtains and exposes a savage corporate world that might have been inhabited by the Sopranos." - Washington Times

"A troubling look inside an enterprise as vicious and internecine as a soap opera." - Kirkus Reviews

April 23
Grand Central Publishing
Hachette Digital, Inc.

Customer Reviews

RealDoubleMs ,

Great Inights to What's Going on While Most of Us Are Still Asleep

Whether you're a broadcast TV or news junkie, or into celebrity news, this book is an intriguing read. Written very well and not gossipy, it dives deep into the world of morning TV. I thoroughly enjoyed reading it and look forward to more books from the author in the future!

usingfromjersey ,

Must read.

Exciting. Fast paced. The world of morning television is programmed toward women. But, it is run by men. Men who are super competitive.

Lippy Louise ,

Top of the Morning

Awesome! It finally confirmed many of the things I had already suspected. It was a page turner. He told it like it was.

Matt Lauer is a flaming AH and Ann Curry got the shaft. Actually, Ms Curry is too good for NBC. They wanted her out because she is so much better and smarter than the remaining morons with the exception of Al Roker.
They are all playing to the wrong crowd. We (in this household) are past the age group known as the "demo". We haven't watched NBC much. We prefer GMA.

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