Total Competition
Lessons in Strategy from Formula One
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3.8 • 19 Ratings
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- $10.99
Publisher Description
'A must-have insight into the awe-inspiring career of a true motor racing great' Daily Express
Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.
Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong.
Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals.
Customer Reviews
Aweful
This book was an utter disappointment. I've been a Formula One fan for 5 years and at the point where I'm always looking for a good book on the history of the sport. I bought this book the first day it came out with great anticipation. Unfortunately, once I got past the introduction it was straight down hill from there. The author's writing style is cumbersome and off putting. I'm sure there is a ton of information he got from Ross, but I don't feel like reading transcripts of there conversation. The author took the lazy way out and we suffer for it both financially (I'd love a refund) and academically (I've had school texts more enjoyable to read).