Tourism Entrepreneurship in Portugal and Spain
Competitive Landscapes and Innovative Business Models
-
- $109.99
-
- $109.99
Publisher Description
This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.
GENRE
Business & Personal Finance
RELEASED
2022
February 1
LANGUAGE
EN
English
LENGTH
293
Pages
PUBLISHER
Springer International Publishing
SELLER
Springer Nature B.V.
SIZE
18.3
MB
More Books Like This
Transcending Borders in Tourism Through Innovation and Cultural Heritage
2022
Tourism Innovation
2019
Innovative Approaches to Tourism and Leisure
2017
Smart Tourism as a Driver for Culture and Sustainability
2019
Delivering Tourism Intelligence
2019
Humanistic Management and Sustainable Tourism
2021
More Books by Joao Leitao, Vanessa Ratten & Vítor Braga
Other Books in This Series
Travel Marketing, Tourism Economics and the Airline Product
2017
Family Businesses in Tourism and Hospitality
2023
Digital Transformation of the Hotel Industry
2023
Planning and Managing Sustainability in Tourism
2022
Economics and Management of Geotourism
2022
Tourism Innovation in Spain and Portugal
2021