Trade Show Secrets

This e-book is for Small Business Owners, Sales and Marketing Managers and anyone else who find themselves responsible for exhibiting at a trade show.


You may have worked in the booth at many trade shows but don’t know how everything behind the scenes work.
You may have had an unsuccessful previous experience and wonder what went wrong.
You may have a boss who expects you to deliver the world on a tiny village budget.
You may have gone way over budget at your last show and don’t know why.
You may think trade shows are a paid vacation for your sales staff and not worthwhile.
You may not know where to even begin.

Our e-book, ”ANSWERS YOUR MOST IMPORTANT TRADE SHOW QUESTIONS” – It is the perfect place to start.

This e-book includes detailed information on the following:

Selecting the right show to exhibit
What size booth to use
Tips on buying a booth
How to budget for a show
How to navigate show paperwork
How to or not to work with unions
What you should not do when exhibiting
What to consider when choosing your staff
When to hire professional booth staffers
What to consider when choosing a give-away or premium item
How to handle competition at the show
What to put on your booth graphics
How to avoid mistakes and handle the unexpected
Make sense of complicated shipping rules
Why is everything so expensive
How much should you should pay for a booth
How to handle angry customers
How to get visitors to remember you
How to maintain enthusiasm before during and after the show