Trailblazer Trailblazer

Trailblazer

The Power of Business as the Greatest Platform for Change

    • 4.5 • 61 Ratings
    • $14.99
    • $14.99

Publisher Description

NEW YORK TIMES BESTSELLER • The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future—in which changing the world is everyone’s business.

“An urgent and compelling book for anyone in business who yearns to fulfill a higher mission in the world.”—Richard Branson

What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do.

In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead.

None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change.

Praise for Trailblazer

“A guide for what every business and organization must do to thrive in this period of profound political and economic change.”—Jamie Dimon, chairman and CEO of JPMorgan Chase

“In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.”—Susan Wojcicki, CEO of YouTube

GENRE
Business & Personal Finance
RELEASED
2019
October 15
LANGUAGE
EN
English
LENGTH
272
Pages
PUBLISHER
Crown
SELLER
Penguin Random House LLC
SIZE
2.8
MB

Customer Reviews

Yakky ,

Awesome & Engaging Book

Marc is real as real can get.

Enigmac2010 ,

A CEO I can connect with

I could not put this book down. I connected with Marc and wished I worked for a company that had a long term and broad view of success that went beyond next quarter’s results.

I enjoyed reading about how a CEO of a fast growing Cloud company led the business and inspired employees to not only make a great product but also give back to the community. We can’t ignore the less fortunate. This book is as a call to action for those on the sidelines to participate in the betterment of society.

asgfsahe ,

Trailblazer

Awful

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