Tribe Culture: How It Shaped WD-40 Company

What's the secret to having an engaged and productive company? It’s All About the People - don't be a soul sucking CEO.
It’s often said, with nods of wise agreement, that any organization is nothing without its people. Countless books and courses on leadership, over many decades, address this well-known and accepted axiom. Then why are nearly 70% of all employees in the U.S. disengaged at work? Clearly, the conferences, books, courses and motivational speakers are insufficient to make a difference.
This book written by Garry Ridge, WD-40 Company Chairman and CEO will be a look “under the hood” of one of the world’s most recognized brands, where employee engagement is above 93%, 98% say they “love to work at WD-40 Company”, and 97% say that their “opinions and values are a good fit” for WD-40 Company. This high engagement has resulted in a company that has doubled in revenue in the last decade and is on a trajectory to double again in the next.
In 2017, Inc. magazine named Garry Ridge fourth on the World’s Top Ten CEOs that totally lead in a unique way and in 2019, received the #1 Coach for Culture Creation by Marshall Goldsmith Thinkers50.
In Tribe Culture: How It Shaped WD-40 Company, he will share his company’s “learning moments” over the course of his efforts to transform the company’s culture, beginning in 1997. Lessons and principles covered include:
•The personal journey of every servant leader, and why that philosophy is critical
•The WD-40 Company Tribes Story: How we turned a great company into a community of belonging
•The emotional connection of a greater purpose that creates high engagement
•How to carefully and consciously choose values that will be embedded in all aspects of leadership and employee development
•Why investing in people who invest in themselves is a secret to succession planning and greater organizational capability
•Four pillars of a fearless tribe, the difference between a “team” and a “tribe”, and why WD-40 Company strove to create a cohesive tribe that spans 15 countries where employees work
•How company performance results are directly connected to its focus on people
•How to build an epic CHRO/CEO relationship