TV Advertising for Small Business

...really?

Readers of this review, if you are smart enough to run a small business in any way then do a quick google search to find much more modern and accurate guidance on TV advertising, and if you are new to the field and are just interested-do the same thing or go to your public library where they have a whole free section on this topic.

With all due respect to Scott Walker and this finely typed ebook, I feel like it is written in the mindset of a small business owner with no TV experience rather than an industry expert offering practical advice - which is what this book markets itself as. I was particularily surprised at Walker's guidance for production - to review every take and almost act as the director (which does not fly in the real world), and then to suggest that the new-to-TV advertiser hold focus groups to gauge the spot's effectiveness... It's crazy and a very false representation of the modern media marketing business. Most local stations subscribe to research companies that they use to assist clients and most small advertisers can't afford freelance buyers, outside producers or spokespeople, or focus groups.

Most importantly you skipped over what I had hoped to read about the most - a successful scheduling strategy, i.e. Better to advertise once a day 5 days a week or to bunch them up M-W or on Tues & Thurs. This book is more like a guide to wasting time and irritating your local TV sales reps and much less a guide covering how things work and how to take advantage of them in TV advertising.