Two Minds
Who Really Decides Inside Your Head
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- $6.99
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- $6.99
Publisher Description
What if the decisions you're most certain about were made before you ever became aware of them?
Deep inside your brain, two systems are constantly at work: one fast, automatic, and effortless; the other slow, deliberate, and easily exhausted. Most of the time the fast mind runs the show while the reflective mind assumes everything is fine. In Two Minds, neuroscientist Theo Whessler translates decades of laboratory research into a clear, practical map of how the brain really decides — and where it reliably goes wrong.
From Libet's experiments on unconscious intention to Kahneman's System 1 and System 2, this book reveals the hidden machinery behind your judgments, your gut feelings, and the stories you tell yourself about why you chose what you chose.
Inside, you'll discover:
Why your gut instinct is brilliant in some situations and catastrophically wrong in othersHow anchors, framing, and invisible cues quietly steer choices you believe are entirely your ownThe truth about overconfidence, the planning trap, and hindsight that distorts how you judge the pastWhy losses hurt more than gains and how this shapes money, work, and relationshipsPractical debiasing tools — the outside view, premortems, checklists, and decision journalsHow to design environments that make better thinking almost automatic
Stop falling into the same cognitive traps twice — and start making decisions your future self will thank you for.