Less than one percent of all U.S. businesses export and of those that do, 56 percent sell to only one market. These same business owners tell researchers that the reason for not exporting is that they are not confident choosing the best markets for their products and services and that they are wary of risk.
Free Trade Agreements: 20 Ways to Grow Your Business takes the mystery out of exporting by analyzing opportunities in country markets where the U.S. government has negotiated preferential access for U.S. companies. The book provides detailed information on best prospects, insights on the economic and political situation, tips on business culture, free and low-cost assistance for entering each market. The book also describes how dramatically trade has grown as a result of the free trade agreements.
Also included are case studies of smaller U.S. companies who have succeeded by targeting this group of countries which includes Canada and Mexico. Furthermore, new agreement partners including Peru, South Korea, and Colombia are explored. Written in plain language and illustrated with graphs and tables, this resource is the long-awaited handbook for entering and succeeding in new markets.