Uncommon Sense

How can avocados, bus stops, British astronauts and The Artist Formerly Known as Prince improve digital transformation?

They can start us thinking.



This is a real-world introduction to digital change, from someone who’s been there, done it, got the mouse-mat. It’s designed to ignite thinking about the less-obvious components that make a transformation programme successful, looking way beyond technology and methodology.

It’s a thought-provoker, packed with real-life experiences, tips and techniques, such as:

•The clues that tell you a full-monty transformation is needed

•What to do when the Board says “no”

•How to get your organisation on the bus

•Why suppliers should be allowed to make a reasonable profit

•How to fail fast and without anyone noticing

•Why communication is more important than technology

•How to spot trouble coming down the line

•The single most important characteristic you need in your team

•How you know that you’ve finally finished

Honest, original and anything-but-dull, this book is a stimulating starting point for people new to digital transformation. It also offers some new angles for experienced Transformers and is a sneaky-read Cheats’ Guide for C-Suiters who are carrying the can in change programmes.