• $18.99

Publisher Description

From one of the most provocative entrepreneurs of our time, Marc Ecko reveals his formula for building an authentic brand or business in a compelling how-to guide that’s perfect to “educate the next generation of dreamers” (Kirkus Reviews).

As instructive as it is innovative, Unlabel empowers you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.

This visual blueprint teaches you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.

Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.

With Unlabel, you will discover your own voice by overcoming fear, take action and deliver on your promises, understand why failure is essential, learn how your product or service makes people feel, and recognize if your nostalgia for the past is hampering your ability to envision your future.

Unlabel provides a bold and honest approach to building an authentic personal brand, and a roadmap for growing a bootstrap start-up into a sustainable business.

Business & Personal Finance
October 1
Atria Books

Customer Reviews

Agacee ,


Glad I was finally able to finish this book. It's very well written in everyday language which makes it an easy read. Marc is an inspiration to my life and business.

Stovelkor ,

Could do w/o the 'formula' but otherwise insightful and entertaining read

Marc incessantly hits the reader over the head with incessant references the to 'formula' for building an 'awethentic' 'brand' he introduces at the beginning, but if you can ignore that, the book is a compelling account of how to start a clothing business and provides many concrete examples of what to do, along with plenty of mistakes he made that any aspiring entrepreneur can learn from.

viewbell ,

Unexpected Joy to Ride!

Must admit I didn’t anticipate that I would find a book by Marc Ecko so insightful and inspiring. But this little gem is both of these. Great read for all. Especially the part about how important creating is to everyday life.

More Books by Marc Ecko