The more you sell, the less the client trusts you to tell them the truth. The more you sell, the less inclined the client is to listen. In reality, the more you sell, the less you win. This book on UnSelling is designed to shift the buyer-seller relationship from subservient to collaborative.
This eBook will outline an approach to control and win the most complex deals that includes:
- Qualifying new clients that requires no “selling” – period!
- Understanding how to create a collaborative relationship with the prospect so that your sales teams can understand the truth from the client – not what they want you to believe
- Contrasting the difference between traditional selling and this unique approach to UnSelling
- And understanding what to say and how to say it
Your sales people and leaders will never “sell” the same way again – and will win more as a result.
A pleasant approach to an industry stuck in the dark ages
This was quite the read. As the world becomes more compassionate we find that our laurels eventually must change to match a culture true service to others. This book teaches sales professionals how to better service potential clients to the fullest and ditch classic tell and sell tactics. I’m thorough excited to implement these strategies not only in the professional world but in the personal world as well. Well done.
Makes some valid point
Being in sales for almost 15 years I stand behind these tactics.
Tried and proven, thank you for an out side approach