Unthink
Rediscover Your Creative Genius
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3.7 • 31 Ratings
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- $7.99
Publisher Description
In the tradition of A Whole New Mind and The War of Art, graffiti artist and corporate thought leader, Erik Wahl explores the power of creativity to achieve superior performance.
Somehow we’ve come to believe that creativity is reserved for the chosen few: the poets, the painters, the writers. The truth is creativity is in all of us and re-discovering it is the key to unlocking your fullest potential.
Unthink pushes us beyond our traditional thought patterns. It will inspire everyone to realize that we are capable of so much more than we have pre-conditioned for. Creativity is not in one special place--and it is not in one special person. Creativity is everywhere and in everyone who has the courage to unleash their creative genius.
PUBLISHERS WEEKLY
In his thought-provoking first book, graffiti artist, entrepreneur, and corporate lecturer Wahl challenges assumptions about business life and posits creativity and a child-like spirit as the key to career and life success. When the author lost his desk job after the dot-com bubble burst, he assumed life as he had planned it was over. But far from it: the experience forced him to realize that creativity is the key to success in any endeavor, and indeed the only source of groundbreaking ideas. In a revolutionary strategy for a business book, Wahl actually encourages "goofing off" that is, experiencing unstructured time in order to allow curiosity and spontaneous thinking to develop. In explaining his convictions, Wahl advises readers to be provocative, intuitive, and original in their quest to achieve success in business and in life, sprinkling in examples from companies such as Zappos and the NFL. This strong work offers an uncommon way to realize one's true calling.
