User-Generated Content and its Impact on Branding More Books Like This
Strategic Brand Management and Development
2020
Contemporary Issues in Branding
2019
Marketing Communications and Brand Development in Emerging Economies Volume I
2022
Marketing Graffiti
2017
Finding New Ways to Engage and Satisfy Global Customers
2019
Building Corporate Identity, Image and Reputation in the Digital Era
2021
Value Creation of Firm-Established Brand Communities
2009
Engaging Brands
2020
Marketing Management in Turkey
2018
Enlightened Marketing in Challenging Times
2020
Promotional Practices and Perspectives from Emerging Markets
2022
Creating Marketing Magic and Innovative Future Marketing Trends
2017
Online Brand Communities
2015
Back to the Future: Using Marketing Basics to Provide Customer Value
2017
An Investigation of Young Indian Consumer's Perceptions on Foreign Branded Apparels
2014