Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value More Books Like This
World Class Pricing
2013
Value Merchants
2007
Monetizing Innovation
2016
Creating and Delivering Your Value Proposition
2009
What Is Marketing?
2006
Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
1999
The Price Advantage
2010
Sales Management That Works
2021
Healthcare Value Selling
2014
Pricing for Profit
2013
The Pricing Roadmap
2023
Consultative Selling
2011
Strategy from the Outside In
2010
Don't Let Your Next Product Launch Fail
2014
Mastering the Complex Sale
2010