Value Drivers In e-Busimess 2.0: How Web 2.0 Is Changing the Landscape of E-Business

This 2007 Master of Science Web 2.0 research (written by an entrepreneurial MScBA student at RSM Erasmus University (Netherlands) and Babson College (Boston, MA)) further develops Entrepreneurship and Strategic Management theory on value creation in e-Business, by looking at Web 2.0 and providing first insights in value drivers (themes) in the developed concept of 'e-Business 2.0'. In this research, a framework is given that implements Web 2.0 as a technological enabler of interaction with and between communities and companies, while also introducing a shift towards e-Business 2.0. The focus in this research is on empirical findings on e-Businesses that embrace Web 2.0 in order to (co-)create value with users and to gain a competitive advantage.