• $119.99

Publisher Description

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.  

GENRE
Business & Personal Finance
RELEASED
2017
April 27
LANGUAGE
EN
English
LENGTH
248
Pages
PUBLISHER
Springer International Publishing
SELLER
Springer Nature B.V.
SIZE
2.5
MB

More Books by Klaus-Dieter Altmeppen, C. Ann Hollifield & Joost Van Loon