The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist
Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.
Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.
Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.
In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.
Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
Buy the print version, NOT THE E-BOOK
As with his prior book, Osterwalder nails the content. However, it is unreadable as an ebook. If the content weren’t so valuable, I would have rated it 1 star.
It is effectively useless on an iPad Air. The layout choices cause related items to be scattered across pages. The artful graphics wrap oddly so that they aren’t associated with the text they are meant to reinforce. Clearly they took the (beautiful, readable) print version and gave it to some associate with instructions to quickly convert it to an e-book format. Odd that Osterwalter wouldn’t have done Value Proposition Design on his own work. If he had, he would have given this to a designer with the instructions to run the process to assure that this was as good a user experience as the print version.
The print version is much better, buy the book!
The print version of this book is beautifully laid out and easy to follow.
This eBook has the same content, but the layout is off in a way that makes it much harder to follow.