Vancouver YMCA: The Turnaround of a Public Icon
9B09C017
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- $3.99
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- $3.99
Publisher Description
The case focuses on the turnaround situation facing the newly elected chief executive officer (CEO) of the Vancouver YMCA. The YMCA has suffered a long series of operating deficits ($9 million per year), has mounting debts to third parties, declining membership, and a maxed out $1 million operation line of credit. There are issues with its assets (old facilities with little renovations done over the past three decades), political infighting and union issues. The CEO has to work to turn the situation around before the organization goes bankrupt.