Wanxiang Group: Exploring the International Market

In 1984, when it was a small factory in Xiaoshan, Zhejiang, Wanxiang signed its first export contract. Ten years later in 1994, when Wanxiang America Inc was just registered, the company was headed only by a Chinese overseas student. In 2003, Wanxiang sold its products all around the world, and had acquired dozens of companies in the United States and Europe, becoming a true multinational corporation. The chairman of the board and the president were full of confidence, "Wanxiang will become a large multinational company in the foreseeable future, with its unique core values and core competence. It will be named China Wanxiang Holdings." This case mainly discusses the process of Wanxiang's overseas expansion, tracing its development at different stages and presenting how the success had been achieved.