Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Good content, badly designed for iPad
Very good and readable overview of web analytics. My one gripe is that there are a lot of graphs in this book which are very lo-res and difficult to read. Basically, it is a offline book that's been poorly transferred to digital form. Strange for a book about the digital world.