Web Roi: Turn Your Web Site Into a High-Performance "Conversion Machine" and Understand Common Development Mistakes That Can Rob You of Your Potential (Lead Generation: Franchising's Experts Share Their Strategies‪)‬

The days of the static Web site are long gone. We live in a world where people expect more from a Web site and will judge your franchise system, its credibility, capabilities and whether they want to do business with you in an instant. That instant begins the moment they land on your home page and if you don't engage or compel them to start clicking through, they'll be off to another site before you blink. How much opportunity are you losing?