This book focuses on the necessary skills of developing and taking care of websites. What you need to know to work strategically with your website. The introduction reflects the Web's history and how it connects to the Web we see today. Followed by what ought to be common knowledge on information architecture, such as tagging, metadata, digital asset management, URL strategy and the like.
Obviously, web design strategies are discussed at length, including responsive web design, and how to design to be persuasive. Next to last topic on how to optimize the performance of a website and last but certainly not least, the do-it-yourself section where you can test a variety of quality factors of your site based on usability, search engine optimization, and more.