What a Unicorn Knows What a Unicorn Knows

What a Unicorn Knows

How Leading Entrepreneurs Use Lean Principles to Drive Sustainable Growth

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    • $14.99

Publisher Description

What a Unicorn Knows is your company’s best guide to becoming a well-oiled, high-velocity machine for growth on its way to billion-dollar valuation.

Why do some young companies become unicorns, while others don’t? What a Unicorn Knows is a playbook that offers a field-tested approach to delivering superior customer value and reaching unicorn status by removing the potential inhibitors to organizational scale and speed. 

Drawing on a mastery of lean-based methods for achieving maximum effect with minimum means, private equity operators Matthew E. May and Pablo Dominguez provide readers with a powerful framework of universally applicable principles that enable any company to effectively accelerate its ability to scale and grow.

Called The Unicorn Model™ and built on five foundational principles, the authors deliver a compelling narrative of stories and experiences in an easy-to-remember mnemonic:

Strategic speedConstant experimentationAccelerated valueLean processEsprit de corps
Drawn from the authors’ successful track record with a wide variety of unicorn-level companies, What a Unicorn Knows offers a necessary guide for rapid but lasting growth. As more companies than ever vie for unicorn status, your competitive edge will depend on learning from the best.

GENRE
Business & Personal Finance
RELEASED
2023
February 21
LANGUAGE
EN
English
LENGTH
240
Pages
PUBLISHER
BenBella Books
SELLER
Penguin Random House LLC
SIZE
14.9
MB

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