What Customers Crave What Customers Crave

What Customers Crave

How to Create Relevant and Memorable Experiences at Every Touchpoint

    • 5.0 • 3 Ratings
    • $16.99
    • $16.99

Publisher Description

Think you know your customers? You better be more assured than just thinking you do, because your success depends on it! The best companies in the world first research exhaustively what their customers desire, and then they deliver it in memorable and deeply human experiences--resulting in success previously believed to be unachievable. So once again, how well do you know your customers?In a hyperconnected economy that is radically changing consumer expectations, this vital expectation for any successful business is not always easy. But in What Customers Crave, author and business strategist Nicholas Webb simplifies this critical task into being able to confidently answer two questions: What do your customers love? What do they hate?Jam-packed with tools and examples, this must-have resource helps businesses reinvent how they engage with customers (both physical and virtual). Learn how to:• Gain invaluable insights into who your customers are and what they care about• Use listening posts and Contact Point Innovation to refine customer types• Engineer experiences for each micromarket that are not only exceptional, but insanely relevant• Connect across the five most important touchpoints• Co-create with your customers• And more!It’s time to reinvent the ways you engage with your customers. Because when you learn to provide for them exactly what they want, they not only bring along their wallets but those belong to their friends as well!

GENRE
Business & Personal Finance
RELEASED
2016
October 12
LANGUAGE
EN
English
LENGTH
256
Pages
PUBLISHER
AMACOM
SELLER
HARPERCOLLINS PUBLISHERS
SIZE
1.3
MB

More Books Like This

Woo, Wow, and Win Woo, Wow, and Win
2016
Customer Experience Customer Experience
2016
Sticky Branding: 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand Sticky Branding: 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand
2019
Customer Obsessed Customer Obsessed
2016
The Inside Advantage : The Strategy that Unlocks the Hidden Growth in Your Business The Inside Advantage : The Strategy that Unlocks the Hidden Growth in Your Business
2007
Moving Targets: Creating Engaging Brands in an On-Demand World Moving Targets: Creating Engaging Brands in an On-Demand World
2014

More Books by Nicholas Webb

The Healthcare Mandate: How to Leverage Disruptive Innovation to Heal America’s Biggest Industry The Healthcare Mandate: How to Leverage Disruptive Innovation to Heal America’s Biggest Industry
2020
The Innovation Mandate The Innovation Mandate
2019
What Customers Hate What Customers Hate
2022
Digital Analysis of Vaults in English Medieval Architecture Digital Analysis of Vaults in English Medieval Architecture
2021

Customers Also Bought

The Customer Loyalty Loop The Customer Loyalty Loop
2016
Sell with a Story Sell with a Story
2016
Who Not How Who Not How
2020
What Got You Here Won't Get You There What Got You Here Won't Get You There
2007
Your Next Five Moves Your Next Five Moves
2020
Contagious Contagious
2013