What Makes The British The Way They Are‪?‬

Why do the British prefer to shout loudly into the ear of a foreigner rather than learn a little of his own language? How could a respectable businessman lose his trousers in the confined space of a railway toilet? Can it really be possible to set fire to your socks while engaged in small talk with a respectable Japanese housewife?

The answers to these and to many other questions that may be puzzling you are humorously revealed in this book. More importantly, light is shed on the question often pondered by our European Community compatriots - how does a shy Britisher behave when faced with the unaccustomed advances of voluptuous young ladies?

Dennis Saunders draws from his experiences working in advertising and marketing for multinational companies to show how the more earnest the British are the more likely they are to be the cause of unintentional mirth, particularly as they pick their way gingerly through unfamiliar foreign customs and taboos.

The British are a puzzling lot to those who come from other lands. But unlike many nationalities, they can laugh at themselves; recognising their unconscious humour. How else could we remain so jolly as we slide sedately down the international economic league table?