The bestselling author of The Bomber Mafia focuses on "minor geniuses" and idiosyncratic behavior to illuminate the ways all of us organize experience in this "delightful" (Bloomberg News) collection of writings from The New Yorker.
What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?
In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from TheNew Yorker over the same period.
Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate.
"Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head." What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.
APPLE BOOKS REVIEW
What the Dog Saw showcases Malcolm Gladwell’s appeal in its purest form. These 19 essays, first published in The New Yorker, have the same intellectual rigor and disruptive, everything-we-know-is-wrong framing as bestsellers like The Tipping Point and Outliers, but there’s a more playful quality to his writing here. Whether he’s discussing the career of infomercial pioneer Ron Popeil, why little kids love ketchup, or how we simply can’t predict tragedies like the Challenger explosion, Gladwell fills every page with fascinating new information—and endearingly nerdy enthusiasm.
Gladwell's fourth book comprises various contributions to the New Yorker and makes for an intriguing and often hilarious look at "the hidden extraordinary." He wonders "what... hair dye tell us about twentieth century history," and observes firsthand "dog whisperer" Cesar Millan's uncanny ability to understand and be understood by his pack. Gladwell pulls double duty as author and narrator; while his delivery isn't the most dramatic or commanding, the material is frequently astonishing, and his reading is clear, heartfelt, and makes for genuinely pleasurable listening. A Little, Brown hardcover.
I'd recommend this book to every curious mind. Mr Gladwell again provides thought-provoking facts and stories that definitely make us to see things different and think out of the box.
Such an amazing book try the audiobook read by author, quite great
I read this book years ago and enjoyed it then, but listening to it now with Malcolm's narration is without doubt the way to go. I loved listening to his Revisionist History podcast and that renewed my interest in his writings and pointed me towards his audiobooks. I find Mr. Gladwell to be an exceptional talent with a voice and perspective that is rarely found in this world. I am fan, and wish him a long life filled with a desire to write and to share. And I wish myself a long life as well, so that I may listen and continue to learn.