What Will You Drink?: Quenching Thirst Through the Ages

“The history of spirits is fascinating. Anyone in the business should read this!”—Luca Garavoglia, Chairman, Gruppo Campari

Hot drinks, cold drinks, and everything in-between—this is the history of beverages through the ages. This book aims to describe the development of beverages and drinking habits, as well as their connection with other facets of life. This information will be of universal interest, no matter the reader’s occupation or background.

What Will You Drink? is a rather uncommon history book, as books on history generally tend to disregard the topic of food and drink. However, this book is all about quenching thirst. Rather than emphasizing the technical aspects of creating food, this book explores the cultural and historical significance of all the delicious and diverse refreshments we have to choose from in our modern world. From comforting brews like coffee and tea to luxurious staples like beer and wine, this book strives to uncover the many—and sometimes hidden—ways in which beverages relate to social behavior, business activity, and politics. Come along for a historical, fact-finding journey to discover the taste of life.