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Publisher Description

“Eye-opening, thought-provoking, and enlightening.”
—USA Today

“An indispensable guide to the business logic of the networked era.”
—Clay Shirky, author of Here Comes Everybody

“A stimulating exercise in thinking really, really big.”
—San Jose Mercury News

What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

GENRE
Humor
RELEASED
2009
March 17
LANGUAGE
EN
English
LENGTH
288
Pages
PUBLISHER
HarperCollins e-books
SELLER
HARPERCOLLINS PUBLISHERS
SIZE
808
KB

Customer Reviews

Get a life please ,

A new business classic.

I originally heard about this book on TWiG (This Week in Google) on TWiT.tv. Jeff, the Author, co-hosts the popular showcast.

As a current Masters Student in Information Systems Management, this book is an excellent source of knowledge regarding the Business 2.0 world.

I would recommend this to anyone who runs, owns or is on the executive team of a company that's in the public eye. What he says makes perfect sense. Jeff "gets it" ... After reading this, you will too.

NV0U ,

Great book!

I first learned of Mr. Jarvis and this book through the "This Week in Google" podcast. What he was saying on the show made a lot of sense.

Enter this book... It makes even more. I work in the IT field, and found a lot of really good arguments for things I have always thought were going on, or, in the case of most business, NOT going on. Mr. Jarvis gave me a lot of ammunition to use in these fights, if you will.

So, if you are one of the old school crowd, you will not like this book. If you are one of the new business model mind, then this is for you. Get it now and let's all change the world!

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