What's Your Tiebreaker? Creating a Clear Reason to Choose You Instead of the Competition

Right now, there are potential customers for your business trying to decide whether or not to choose you. Unfortunately, most of them don't see much difference between you and your competition. You've all got good quality products or services. You all seem to have competent, helpful people. It all pretty much just looks the same. That leaves one factor to drive the decision: price. Welcome to the commodity trap. It's a place in which lowest price almost always wins because customers don't see any other difference. It's not a place where most companies want to compete. To escape the commodity trap, you have to answer the toughest question in business: Why should I choose you?