Which Way to the Frontier? Physician Executives Talk About the Future. (Physician Executive Futures)‪.‬

MEETING THE NEW DEMANDS FOR COST AND quality are issues on every medical staff and physician organization agenda, every meeting. Some health care organizations do better with the challenge than others. The author set out to describe three successful case studies bracketing the national market in size, geography, and managed care penetration. The systems were found by word of mouth, but each had to demonstrate growing market share, financial stability, and a record of change. The cases are written largely in the words of the trustees, physicians, and senior managers of the institutions. These people discuss the problems they face and the steps they take to build solutions. The Sites