Why Killer Products Don't Sell Why Killer Products Don't Sell

Why Killer Products Don't Sell

How to Run Your Company to A New Set of Rules

    • $29.99
    • $29.99

Publisher Description

Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.

GENRE
Business & Personal Finance
RELEASED
2009
October 1
LANGUAGE
EN
English
LENGTH
194
Pages
PUBLISHER
Wiley
SELLER
John Wiley & Sons, Inc.
SIZE
1.7
MB
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